WIN MORE BUSINESS WITH THESE 20 ESSENTIAL SALES TOOLS

2) COMPANY WEBSITE

Your website is “ground zero” for your company’s marketing activities. It provides the first impression most customers will have of your company and is your principal lead generator. To support your company’s sales goals, your website needs to be found easily by people who are actively looking for what you have to offer. It must contain information and functions that customers need to do business with you. It should encourage repeat visits.

TPG creates powerful, robust commercial websites with customers in mind. We can design your site to meet the demands of mobile devices, integrate with social media, automatically direct visitors to local offices, and capture leads. With a website from TPG, you’ll attract more qualified customers, capture more valuable leads and drive more sales!

Costs for a corporate or commercial website — inclusive of strategic consultations and content development — tend to range from $8,000 to $16,000. Large enterprise sites that have database-driven forms and integrations can cost more. Depending on your response time, we can generally have your site up and running within 2-6 weeks.

For more information on how TPG can create a website that produces the leads or sales your company needs to grow, CLICK HERE.

4) COMPANY OVERVIEW BROCHURE (LARGE)

Your company’s “statement piece,” a high-quality publication that clearly communicates through words and pictures what you sell and why customers should buy from you. TPG will create a brochure that effectively captures your company’s unique personality and value proposition, presenting your company in a way that is impactful, memorable and motivating.

Costs to develop content and artwork for a Large Overview Brochure tend to range from $1,900 to $3,600, depending on complexity of content, images and photo retouching. Depending on your response time, we can generally deliver your complete Overview Brochure within 5-10 business days.

For more information on how TPG can create a winning brochure for your company, CLICK HERE.

6) BRANDED PRESENTATION FOLDER

When presenting materials to a new or existing client, details count. A custom presentation folder, designed to hold brochures, CDs, contracts and other collateral, helps project the professionalism you wish to communicate. TPG can create a quality presentation folder branded with your company logo and corporate imagery to help your field salespeople “get it all together” for those all-important prospect and customer meetings.

Costs to develop Presentation Folder artwork tend to range from $970 to 1,800, depending on content and design. Depending on your response time, we can generally deliver your complete Presentation Folder within 3-7 business days.

For more information on how TPG can create an impressive presentation folder for your sales organization, CLICK HERE.

8) SUCCESS STORIES AND CASE STUDIES

It’s said that nothing succeeds like success. This is certainly true when it comes to building credibility with new customers. These 8-1/2” x 11” collateral pieces document your company’s experiences solving customer challenges and delivering superior value. Including powerful customer testimonial statements (when available), Success Stories help credentialize your company and build trust. TPG recommends creating a library of Success Stories to demonstrate a pattern of success with each of your customer verticals and in each of your product/service lines.

Costs for content and artwork development for Success Stories and Case Studies tend to range from $895 to $1,800 each. Depending on your response time, we can generally deliver your first Success Story or Case Study within 3-7 business days.

For more information on how TPG can create a library of Success Stories to credentialize your company with new customers, CLICK HERE.

10) SALES CYCLE EMAIL COMMUNICATIONS

Every step in your sales cycle – from initial outreach to customer retention – requires a unique set of customer communications. TPG can arm your sales staff with templated email communications that keep prospects and customers engaged at every step in the sales process.

Costs for a Sales cycle Email program tend to range from $240 to $400 per email, depending on the level of effort required to create content and artwork.  Depending on your response time, we can generally deliver your complete program within 3-5 business days.

For more information on how TPG can create the email communications your salespeople need at each step of your company’s unique sales cycle, CLICK HERE.

12) BRAND STANDARDS GUIDEBOOK

Your brand is one of your company’s most valuable assets. TPG can create a guidebook that codifies all aspects of your corporate identity – from the look, size, color and positioning of your logo to the proper fonts for corporate communications – to ensure consistency of look, feel and content in all sales and marketing materials.

Costs consultations, content development and artwork for Brand Standards Guidebook tend to range from $240 to $360 per page, and average guidebooks tend to run 12-24 pages, depending on the size of the enterprise and variety of content and artwork uses described. Depending on your response time, we can generally deliver your complete Brand Standards Guidebook within 1-3 weeks.

For more information on how TPG can create the Brand Standards Guidebook your company needs to ensure consistent marketing communications throughout your organization, CLICK HERE.

14) CUSTOMER RETENTION TRAINING GUIDEBOOK

Your most profitable customers are the ones you already have. It’s also far less expensive to retain existing customers than it is to acquire new ones. That’s why customer retention is so vital to long-term business success. TPG can create a sales training guidebook specifically for the purposes of teaching your salespeople the importance and skillset needed to keep and upsell customers.

Creating a Customer Retention Training Guidebook  requires significant consultations with your leadership and sales teams. Speak with your TPG Solutionist so that we can provide a free consultation and estimate. Depending on your response time, we can generally deliver your Guidebook within 4-12 weeks.

For more information on how TPG can create a Customer Retention Guidebook to help your sales force renew and upsell your existing customer contracts, CLICK HERE.

16) LEVEL -1 CRM

Have you outgrown your customer spreadsheets but don’t yet need the myriad functions – and high costs – of an enterprise-level Customer Relationship Management (CRM) solution? TPG offers an industry-leading, simple and affordable CRM solution with all the features most small-to-medium-sized companies need to manage customer data, automate sales activities, and identify the most promising sales opportunities.

Developing a Level-1 CRM Solution from TPG requires significant consultations with your leadership and sales teams. Speak with your TPG Solutionist so that we can provide a free consultation and estimate. Services TPG provides includes a strategy start-up session, training, consultations, development of content and CRM application customization. Depending on the complexity you require, we can generally deliver your CRM and begin training within four weeks.

For more information on how TPG can create a productive and scalable Level-1 CRM Solution to help your salespeople better manage their customers and sales opportunities, CLICK HERE.

18) WEB ANALYTICS SERVICE

Do you know who’s visiting your website – and why? With TPG’s Web Analytics Service, you can better identify sales opportunities by tracking who is visiting your website, where they’re coming from, and what they’re looking at.

Costs for the TPG Web Analytics Service tend to range from $480 to $960 per month. We can launch your service within days of your initial order.

For more information about TPG Web Analytics Service and the benefits it can provide your company, CLICK HERE.

20) SOCIAL MEDIA PACKAGE

Social media plays an ever-increasing role in how companies engage prospects and customers. If your company is not posting daily to Facebook, LinkedIn, Twitter , Instagram and other social media sites, you’re losing distance to your competition with every passing hour. TPG can not only help you set up a company page on today’s dominant social media sites, we can provide the stream of engaging content necessary to hold the attention of your increasingly fickle audience.

The cost for TPG to launch your social media presence range from $480 to $760 per social media platform. TPG can provide ongoing content generation and support. Speak to your TPG Solutionist for a free consultation and estimate.

For more information on a TPG Social Media Package that can engage today’s online consumers, CLICK HERE.