To a business, there is nothing more valuable than a good customer. Yet, ironically, most companies spend more time trying to find new customers than they do nurturing the ones they already have. A few facts to consider: On average, it costs five times more to acquire a new customer than it does to keep [...]
If there is one factor that is common among successful sales organizations, it is performance consistency. Good sales team leaders don’t rely on their salespeople’s individual personalities, experience, quirks and work habits to steadily generate high numbers. Instead, they ensure performance consistency and high sales productivity by identifying Best Practices, training their staffs in these [...]
