Abbott Medical Optics
Helped this industry-leading LASIK equipment manufacturer sell-out its annual professional marketing conference three years straight by creating engaging Web and collateral communications.
Totally transformed this Fortune 200 company’s sales and marketing culture by helping to consistently deliver this national brand and standardize the sales and marketing activities of dozens of formally independent “Districts.” For years, provided more than 2,000 sales, marketing and customer service people with the training, tools and technologies to deliver localized communications.
TPG continues to support this industry leader with internal training strategies, collateral and Web programs to support marketing and recruiting for some of Xerox’s largest product revenue lines.
Southern California Edison
TPG continues to increase community and municipal participation in essential energy efficiency and conservation efforts through public education programs and targeted customer communications.
County of Los Angeles
Since 2004, TPG has successfully promoted scores of local waste tire recycling events using geo-targeted advertising and marketing communications. To date, these events have removed more than 2,000 tons of waste tires (about a quarter million tires!) from Southern California communities.
Facilitated strategic planning with company C-suite to define value propositions, update the corporate identify and define the brand. Developed new website and armed the sales organization with a suite of best practices sales and marketing materials that helped this national environmental services company secure contracts with hundreds of customers including some of the nation’s largest refiners, manufacturers and utilities.
TEAM Industrial Services
Updated and defined the company’s corporate identity. Helped position company for industry leading sales globally with trade show booth presence for their industry’s largest trade show and developed suite of customer-facing and internal marketing materials.
Progressive Waste Solutions
Currently supporting this rapidly growing waste services organization – already North America’s third-largest – as it transforms its regionally dispersed and acquired operations into a single, disciplined organization that speaks with a single voice, deploys consistent sales Best Practices, and delivers the same brand promise with heightened efficiencies throughout the sales cycle.